This paper summarized the results. Hsu wrote a paper on Marketing Research. Job market is very good. A quick search on Hotjobs yielded jobs for sales, for marketing, jobs for manager. The results from CareerBuilder gave for sales, for marketing, jobs for manager.
This search was done for Manhattan with zip code , and a twenty- mile radius. In the down economy, marketing and sales managers fare much better than other managers, CNBC Every business needs to generate revenue.
Sales people are always in demand. Marketing manager sets up a strategic marketing plan. Sales managers hire a team of salespeople, to execute this plan. For the large companies, they work closely together. The two job functions overlap quite often. Since , internet e-commerce quickly became the new paradigm for doing business. The savvy managers must take advantage of employing e-commerce to reach the global consumers. Managing the global e-commerce sales and marketing, will be the growth area for the next ten years.
Business is the largest division. Hsu served as the Director of Business Administration Division, from to It covers the real-life applications of concepts learned in basic marketing course. Extensive use of case studies is made to illustrate how marketing programs are planned and executed in both large and small companies. Analytical techniques are stressed to give students the opportunity to identify problems and find solutions.
Course aims to address these issues: 1. This book has thirteen chapters covering: basic marketing four Ps, marketing research, consumer behavior, market segmentation, integrated communication, distribution, personal selling, pricing, marketing services, and global marketing.
Four sections of cases, ranged from short one to in-depth. Twenty people enrolled. This course was taught in the Accelerated format Accel Program. The class ran eight Thursday evenings, from to pm. There were two online Blackboard sessions. Therefore, only six classes were done face-to-face in the classroom. Real-life examples were given whenever applicable.
Marketing plans for cell phone, real estate, retail operation, and insurance were discussed in details. During each class, one-hour was allocated for team exercise. Blackboard submissions were collected and graded for each student. The textbook has plenty of materials to cover these assignments. For the final project, two people were assigned in a group.
The task was to read the case in this book, and to use online materials to provide additional information. Two people receive the same final paper grade, but different presentation grades. They did very good jobs, in presenting their projects, Table 2. Table 3 provides the information sheet for the written paper. DV is a for-profit firm that has significant impact to the University Education community.
It trades in the stock market under the stock symbol DV. The Oracle based DV eLearning platform eDV , is a very powerful learning tool for both the instructor and the students. Registered MBA students signed in with the D numbers and passwords. This feature saved much time on the instructor part. Threaded discussion questions were displayed on eDV. Students answered them in the threaded manner every week, and instructor graded them easily. Midterm exam could be done online if needed.
Team or individual project was posted on eDV. The important thing to cover for the instructor is the terminal course objectives TCO. Final exam is conducted on the closed-book and closed-notes basis for the entire period, 3.
MM Sales Management course Sales Management teaches how to design and implement a sales force strategy. Issues such as territory decisions, compensation plans and motivation techniques are discussed. Terminal course objectives TCO are: A.
Given information about a company's products, target markets, and sales strategy, determine the best organizational structure for its sales force. Given information about a company's products, target markets, and sales strategy, design a system to recruit, select, hire, and assimilate effective salespeople.
Given information about a company's products, target markets, and sales strategy, design a system to train effective salespeople. Given information about a company's sales strategy, design a plan to motivate, monitor, and control the sales force.
Given information about a company's sales strategy, design a compensation plan for the firm's sales force. Given information about a company's products, target markets, and competition, estimate the market potential for each product; determine sales territories and quotas and forecast sales performance.
Given information about each salesperson's activities and results, evaluate the performance of each member of a company's sales force.
Given a sales situation, determine possible ethical and legal implications for the salesperson, and assess management's responsibility to the customer, the salesperson, and the firm.
Textbook was written by Spiro et al The course was taught on Sunday to pm, for eight weeks. Two quizzes points were given, one in Week Three, and another one in Week Five.
Online threaded discussions points were graded every week. Five people enrolled. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.
Written by Caroline Forsey cforsey1. Build your own case studies with HubSpot's free case study templates. Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers.
But it's easier said than done. A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A case study proves how your product has helped other companies by demonstrating real-life results. A great case study is also filled with research and stats to back up points made about a project's results.
There are myriad ways to use case studies in your marketing strategy. From featuring them on your website to including them on a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.
But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form. To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. Take a look, and let these examples inspire your next brilliant case study design.
These case studies clearly show the value proposition of each product and also demonstrate how each company benefited in both the short and long term using quantitative data. Available as custom designs and text-based documents, these templates can be uploaded to your CMS or sent off to prospects as you see fit.
What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.
Here's a design company that knows how to lead with simplicity in its case studies. It summarizes the case study in three snippets: The challenge, the impact, and the outcome. As the user scrolls down, the challenge, impact, and outcome are elaborated upon with comprehensive but not overwhelming copy that outlines what that process looked like, replete with quotes and additional visuals.
The case study ends with a bulleted list that shows the results. Carol H. Williams keeps your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, solutions, and achievements of the project. Fractl uses both text and graphic design on their Porch. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.
Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch. What's the best way to showcase the responsiveness and user interface of a website?
Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art.
If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know.
It includes a photo of a Rovio employee, too. Another thing this example does well? It immediately includes a link to the product that Rovio used namely, App Annie Intelligence at the very top of the case study. The case study closes with a call-to-action button prompting users to book a demo.
Bitly takes a different approach to text-heavy case studies, by providing their case study of ecommerce company Vissla in PDF form. Since the PDF opens in a separate browser, it's easier for the viewer to avoid distractions as they scroll through the pages. Switch is an international marketing agency based in Malta that knocks it out of the park with this case study.
It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4. It also includes a different page for each strategy. The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes. Let pictures speak for you, like OH Partners did in this case study. This immediately communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.
And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.
The page opens with an impactful image of a hundred people facing a single man. Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point.
That turned out to be AguanteElCofler, a Twitter user who has since been suspended. HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai. What first attracted me to this case study was the beautiful video at the top and the clean user experience.
User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes close-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.
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