The causal relationship between service quality and customer loyalty as mediated by customer satisfaction and trust was analyzed using structural equation modeling. The model converged with good fit statistics. This implies that customer satisfaction and trust are key parameters in explaining the strength of the significant relationship between quality of service and customer loyalty.
Related Articles:. Home References Article citations. Journals A-Z. Journals by Subject. Publish with us. Contact us. Related Articles: Open Access. Wynne Delesseriaceae, Rhodophyta. American Journal of Plant Sciences Vol. DOI: Open Access. Transformative service research: research that matters. Services marketing emerged as a distinct discipline in marketing in the s.
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View 1 excerpt, cites methods. Modelling determinants of customer loyalty in services sector across different cultural contexts. Engineering Economics. Research on customer loyalty in services has regained interest among academics and practitioners alike because of economic value that international service providers can gain across different … Expand.
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